Aren`t you tired of sitting around waiting for something to finally happen?
I just got off the phone talking with my friend James. We spoke about how his business was doing, and I asked what he planned on earning this year. His response surprised me:
`Making money`s not my focus now. I don`t really think this is the right time--I`m planning to just hold on until things get better.`
James is usually pretty optimistic and `survival` is not part of his normal vocabulary, so I started wondering about others I know: my consulting clients, people who take my DYBO business-doubling e-course, people I meet speaking.
One client wrote they had `surviived` last year, but had `done the unpardonable -- cut marketing.` Another told me, `Well, we made it. But we cut half our sales force.` And a service provider I know reduced her total payroll from 130 to 75 people in the past six months.
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